
Market research
20 Minuten offers customised surveys that provide you with important insights into your target group or campaign.
With our market research module you have the opportunity to ...
- ... to check your positioning with our audience and sharpen the focus of your campaign.
- ... measure the interim success of your campaign in order to optimise it on an ongoing basis.
- ... to test the perception of your campaign and its impact in addition to the technical KPIs.
- ... or to conduct campaign-independent surveys.

Offer 1: Status quo
Offer 2: Measuring success through market research
Offer 3: Representative survey

Single measurement
One-off measurement on the digital platform lasting 20 minutes to determine the current level of customer knowledge.
- Measurement after the campaign:
Perception/evaluation of the campaign - Attention: No measurement of the campaign impact in terms of brand awareness and likeability/image!

Campaign success measurement by means of surveys before, during and after the campaign.
Zero measurement 1x
1 Socio-demographic user survey
2 Unaided awareness
3 Aided awareness
4 Likeability/image
5 Purchasing behaviour/intention to buy
Follow-up survey 2x
All questions from the pre-measurement, plus
6 Advertising recall
7 Recognition of the advertising
8 Favourability of the campaign

As a customer, you also benefit from our Market Research Competence Centre in addition to campaign measurement. We offer customised, representative online surveys in our independent online panel - managed by the market research institute Intervista.
We develop the 10 to 15 questions together with you and formulate them in such a way that they provide the most important insights for your brand. The insights gained can be used for your company in general and/or as a supplement for a targeted media storytelling content campaign.
Advantages
- Research team with extensive experience
- Lucrative pricing
- Broad target group
- Customised online survey
- You gain key insights - not only for the success of your campaign, but also for your target group!