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Market research

20 Minuten offers customised surveys that provide you with important insights into your target group or campaign.

With our market research module you have the opportunity to ...

  • ... to check your positioning with our audience and sharpen the focus of your campaign.
  • ... measure the interim success of your campaign in order to optimise it on an ongoing basis.
  • ... to test the perception of your campaign and its impact in addition to the technical KPIs.
  • ... or to conduct campaign-independent surveys.

Offer 1: Status quo

Offer 2: Measuring success through market research

Offer 3: Representative survey

Single measurement

One-off measurement on the digital platform lasting 20 minutes to determine the current level of customer knowledge.

  • Measurement after the campaign:
    Perception/evaluation of the campaign
  • Attention: No measurement of the campaign impact in terms of brand awareness and likeability/image!

Campaign success measurement by means of surveys before, during and after the campaign.

Zero measurement 1x

1 Socio-demographic user survey
2 Unaided awareness
3 Aided awareness
4 Likeability/image
5 Purchasing behaviour/intention to buy

Follow-up survey 2x

All questions from the pre-measurement, plus
6 Advertising recall
7 Recognition of the advertising
8 Favourability of the campaign

As a customer, you also benefit from our Market Research Competence Centre in addition to campaign measurement. We offer customised, representative online surveys in our independent online panel - managed by the market research institute Intervista.

We develop the 10 to 15 questions together with you and formulate them in such a way that they provide the most important insights for your brand. The insights gained can be used for your company in general and/or as a supplement for a targeted media storytelling content campaign.

Advantages

  • Research team with extensive experience
  • Lucrative pricing
  • Broad target group
  • Customised online survey
  • You gain key insights - not only for the success of your campaign, but also for your target group!