Market research

With our market research module you have the opportunity to ...

... to check your positioning with our audience and sharpen the focus of your campaign.
... measure the interim success of your campaign in order to optimise it on an ongoing basis.
... to test the perception of your campaign and its impact in addition to the technical KPIs.
... or to conduct campaign-independent surveys.

Offer 1: Status quo

Offer 2: Measuring success through market research

Offer 3: Representative survey

Single measurement

One-off measurement on the digital platform lasting 20 minutes to determine the current level of customer knowledge.

Measurement after the campaign:
Perception/evaluation of the campaign
Attention: No measurement of the campaign impact in terms of brand awareness and likeability/image!

Campaign success measurement by means of surveys before, during and after the campaign.

Zero measurement 1x

1 Socio-demographic user survey
2 Unaided awareness
3 Aided awareness
4 Likeability/image
5 Purchasing behaviour/intention to buy

Follow-up survey 2x

All questions from the pre-measurement, plus
6 Advertising recall
7 Recognition of the advertising
8 Favourability of the campaign

As a customer, you also benefit from our Market Research Competence Centre in addition to campaign measurement. We offer customised, representative online surveys in our independent online panel - managed by the market research institute Intervista.

We develop the 10 to 15 questions together with you and formulate them in such a way that they provide the most important insights for your brand. The insights gained can be used for your company in general and/or as a supplement for a targeted media storytelling content campaign.

Advantages

Research team with extensive experience
Lucrative pricing
Broad target group
Customised online survey
You gain key insights - not only for the success of your campaign, but also for your target group!