Branded Content Print Lifestyle
Branded Content Print Lifestyle
With entertaining and exciting realisations in the journalistic environment of 20 Minuten (social media, digital and print), we convey advertising messages through professional storytelling. With creative, innovative and professional text, photo and video production through commercial publishing.
Performance management with A/B testing at digital teaser and story level. A possible cross-media extension via Facebook, Instagram, Snapchat and WhatsApp enables maximum reach. For social media videos, we optimise for link clicks, impressions or ThruPlays - depending on the campaign.
Each story can also be published via our high-reach print edition. The story reaches an extended target group for even more visibility.
| 1/1 page | ½ page | |
|---|---|---|
| 20 Minuten National | 58'900 | 31'090 |
| 20 Minuten DE | 39'900 | 21'060 |
| 20 Minuten FR | 19'500 | 10'300 |
| 20 Minuten IT | 5'200 | 2'745 |
| Combination D&W | 56'700 | 31'360 |
Gross prices in CHF, plus 8.1% VAT
| Title | Readership |
|---|---|
| 20 Minuten National | 1'336'000 |
| 20 Minuten DE | 869'000 |
| 20 Minuten FR | 403'000 |
| 20 Minuten IT | 60'000 |
| Combination D&W | 1'276'000 |
MACH Basic 2025-1; 09.04.2025, circulation bulletin WEMF 2024, distributed circulation
E-mail
verlag@20minuten.ch - compress data to prevent damage during transmission - no size limit for file attachments
Typesetting by 20 Minuten-Anzeigengrafik/"Good for print"
For adverts created by our ad graphics department, please supply the advert text unformatted in a Word file and logos and images in sufficient quality as separate files. You will receive a "good to print" for these adverts - without a timely counter-report, the GzD is deemed to have been issued. Invoicing according to expenditure.
Print advert deadline and print material deadline: two working days before publication date at 2.00 pm.
Print material and format
All print material must be supplied as a full digital artwork (high-res PDF)*. Complaints regarding print quality are excluded for paper/film originals that have to be scanned in. To avoid confusion, please label the print material with the 20-minute order number.
Only digital delivery of print documents as PDF/X-4, PDF/X-3 is possible. Colour preparation in CMYK colour space. The conversion of other formats can lead to a loss of quality. All fonts, images and graphics must be embedded.
Use Adobe PostScript Type 1 fonts or OpenType, no TrueType fonts.
Please include the following information when sending: Client, sender and telephone number, advert size, title, heading, publication date and the subject of the advert.
A change of print material is only possible before the advertising deadline, after consultation with the advertisement scheduling department - the print documents must be labelled with the new order number. Please supply only one subject or order per document/data carrier.
*For the current specifications and more detailed information, please contact us by e-mail: verlag@20minuten.ch
Printing process
Newspaper offset according to international standard ISO 12647-3.
Total colour application
Maximum 240%
Dot gain
26% dot gain in the mid-tone range (40% original tone value).
Tonal range
- Light: 0%
- First printing dot: 2%
- At the end of the image: 3%
- Last printed dot: 95%
- Full tone: 100%
Colour:
ISOnewspaper26v4.icc
Greyscale:
ISOnewspaper26v4_gr.icc
Technical data
| Type area 1⁄1 page | 210 x 280 mm |
| Type area panorama page | 440 x 280 mm |
| Standard paper | 48 g/m2 |
| Printing | Newspaper offset printing |
| Screen | 40 l/cm |
| Colours | 4-colour Euro scale (no Pantone colours possible!) |
| Total colour application | max. 240 % |
| Tone value increase | approx. 23 % (tonal value 50 %) |
| Printable tonal value range | 5 to 95 % |
| Print resolution | 300 dpi |
| Colour profile | ISOnewspaper 26v4.icc |
Production costs on request.
