Rivella yellow

The initial situation

The drinks manufacturer rivella wanted to build on the success of last year's collaboration with the continuation of the "Make it colourful" campaign for the product "rivella yellow". This time, the focus was on "street art": Swiss illustrator ONTWAN sprayed a gigantic, branded mural on a prominent building wall in Zurich.

Our approach

Information, entertainment and community engagement with unique branding at the journalistic heart of the media brand with the widest reach in Switzerland: 20minuten.ch - approachable, with added value and always in tune with the times.

The result

In order to convey the mural, rivella yellow and the street art focus of the campaign as authentically as possible, we produced a multi-part video series: from the making-of to behind-the-scenes material and street surveys to the artist portrait, we covered the topic with a journalistic approach and 20-minute spirit. The placement in the exclusive and rivella yellow-branded video slider on the front page of 20minuten.ch ensured the greatest possible attention.

Performance

All 4 implementations had a total of 13,205 video plays
-> This figure is very good compared to previous implementations
-> This indicates success, as this was the main objective of the campaign
-> The video plays increased constantly from flight to flight
-> The "Behind the Scenes" post in particular had an extremely high number of views

The average time on page was very high at 124 seconds
-> The posts were very short, so such a value is excellent