Samsung AI Channel Sponsoring
The starting position
Samsung knows that artificial intelligence is the future and is already capitalising on its advantages in new products. We should now position Samsung prominently but unobtrusively as a pioneer and go-to brand in the field of AI in the journalistic environment of 20minuten.ch.
Our approach
AI is a hot topic in Switzerland. What impact will artificial intelligence have on our everyday lives, our future and our economy? All these and other questions are also relevant for the journalists at 20minuten.ch. The perfect environment for Samsung is therefore a home game for 20 Minuten.
The result
A thematic AI channel - sponsored by Samsung. As a separate section, easy to find on 20minuten.ch, which not only clearly collects and displays all editorial articles on the topic of artificial intelligence, but also contains customised branded content implementations for, by and about Samsung. All flanked by eye-catching display ads for maximum attention.
Performance
The overall CTR was above average at 1.1%
The average time on page was slightly above average at 80 seconds
A click rate of 2,874 for the CTAs and links is a very good value
