Native Ad
Native Ad
Viewability
75-80%We deliver native ads in various formats and with different media. They adapt to the 20 Minuten desktop and mobile environment.
Image
● Image ratio always 1.91:1
● Min.: 300x157px to max.: 1200x627px, max. 150 KB, JPEG or PNG
● No text or logos, no animations, no capitals within the image.
● With certain formats and character lengths, it can happen in rare cases that images
are centred and slightly cropped. On smaller devices, this affects the height of the
image.
Title
max. 50 characters (incl. spaces)
Text
max. 150 characters (incl. spaces)
Only capitals (capital letters) are not permitted.
Line breaks are also not permitted.
Call to Action
max. 15 characters (incl. spaces)
Advertiser Name
Text for company name, brand or a URL, max. 25 characters (incl. spaces)
In certain formats, the advertiser name is not displayed due to lack of space.
Logo (optional)
Small icon in square format (ratio 1:1, 30x30px)
In certain formats, the logo is not displayed due to lack of space
| CPC/ROS | |
|---|---|
| 20 Minuten DE | 1.50 |
| 20 Minuten FR | 1.50 |
| Le Matin | 2.00 |
| Tio | 1.50 |
Gross prices in CHF, plus 8.1% VAT
Delivery times
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.
Data delivery:
campaigns@20minuten.ch
Number of subjects
Max. 3 subjects (incl. tracking) for physical delivery. (Native ads: a maximum of 5 text/image combinations are possible per language region and
campaign).
If more than 3 subjects are delivered, the delivery must be made via a 3rd party tag and the exchange of the
advertising media must take place on the customer side.
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Animations
The length of the animation within an advertising banner is not limited. However, the
recommended maximum length is 30 seconds.
Sound
Activation only through user interaction.
Flash
Flash files are not permitted.
SSL
All third-party tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://)
HTML5
● The maximum weight (according to specs) refers to all files together in unzipped
state.
● The target URL and trackings must be stored in the HTML5 banner.
● The target URL must be opened in a new tab (target='_blank').
● Ad media tests must be possible locally in the browser.
● UTF-8 encoding
● Special characters that are not displayed correctly with UTF-8 in the browser must be encoded manually
(example [&]auml; instead of ä).
● References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via
SSL (https://).
General information
● A timely campaign start is only guaranteed if the delivery deadlines are met
.
● The advertiser is responsible for the smooth functioning of the advertising material.
● A campaign can be withheld if it does not meet the specifications.
● Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile)
● Advertising from the erotic sector requires prior clarification and can be rejected by the publisher
.
● Advertising media are tested on the most common devices, screen resolutions and browsers
. Certain individual settings or configurations may result in
deviations in the display of the advertising material.
