Advert "Reklame"
Advert "Reklame"
Advertisements are surrounded by at least two pages of editorial text.
New: Advertisements can be placed anywhere! We offer header, centre and footer placements. Placements possible in all sections - subject to availability.
Surcharges (based on advertising rate):
- Centre placement: + 50%
- Placement at the head: +100
- Foot placement: no surcharge.
Max. Height 138 mm
Min. height 1 column: 39 mm Min.
height 2 to 4 columns: 50 mm
Junior page 168 x 232mm
Triangle 82 left or right 82 x 82 x 116mm
Triangle 125 left or right 125 x 125 x 176mm
Island 125 x 125mm
Advertising block 39 x 39mm
Advertising block 82 x 82mm
| Juniorpage | Triangle 82 | Triangle 125 | Island | Block 39x39 | Block 82x82 | mm price | |
|---|---|---|---|---|---|---|---|
| 20 Minuten National | 68'210 | 8'500 | 19'420 | 33'660 | 2'830 | 11'600 | 69.03 |
| 20 Minuten DE | 46'210 | 5'760 | 13'160 | 22'800 | 1'920 | 7'860 | 46.77 |
| 20 Minuten FR | 22'590 | 2'820 | 6'430 | 11'150 | 940 | 3'840 | 22.86 |
| 20 Minuten IT | - | - | - | - | - | - | - |
| Combination D&W | 65'660 | 8'180 | 18'690 | 32'400 | 2'720 | 11'160 | 66.45 |
| Zurich | 20'270 | 2'530 | 5'780 | 10'010 | 840 | 3'450 | 20.52 |
| Berne | 15'410 | 1'920 | 4'390 | 7'610 | 640 | 2'620 | 15.59 |
| D-CH regional | 10'530 | 1'310 | 2'990 | 5'180 | 440 | 1'790 | 10.66 |
Gross prices in CHF, plus 8.1% VAT
*D-CH regional = Basel, Lucerne and St. Gallen regions
| Title | Readership | Circulation | Reach in % | Publication |
|---|---|---|---|---|
| 20 Minuten National | 1'336'000 | 445'141 | 18 | Mon-Fri |
| 20 Minuten DE | 869'000 | 298'429 | 16 | Mon-Fri |
| 20 Minuten FR | 403'000 | 123'147 | 22 | Mon-Fri |
| 20 Minuten IT | 60'000 | 23'565 | 19 | Mon-Fri |
| Combination D&W | 1'276'000 | 421'576 | 18 | Mon-Fri |
| Zurich | 352'000 | 106'054 | 17 | Mon-Fri |
| Berne | 206'000 | 70'274 | 18 | Mon-Fri |
| D-CH regional | 311'00 | 122'101 | 15 | Mon-Fri |
MACH Basic 2025-1; 09.04.2025, circulation bulletin WEMF 2024, distributed circulation
*D-CH regional = Basel, Lucerne and St. Gallen regions
E-mail
verlag@20minuten.ch - compress data to prevent damage during transmission - no size limit for file attachments
Typesetting by 20 Minuten-Anzeigengrafik/"Good for print"
For adverts created by our ad graphics department, please supply the advert text unformatted in a Word file and logos and images in sufficient quality as separate files. You will receive a "good to print" for these adverts - without a timely counter-report, the GzD is deemed to have been issued. Invoicing according to expenditure.
Print advert deadline and print material deadline: two working days before publication date at 2.00 pm.
Print material and format
All print material must be supplied as a full digital artwork (high-res PDF)*. Complaints regarding print quality are excluded for paper/film originals that have to be scanned in. To avoid confusion, please label the print material with the 20-minute order number.
Only digital delivery of print documents as PDF/X-4, PDF/X-3 is possible. Colour preparation in CMYK colour space. The conversion of other formats can lead to a loss of quality. All fonts, images and graphics must be embedded.
Use Adobe PostScript Type 1 fonts or OpenType, no TrueType fonts.
Please include the following information when sending: Client, sender and telephone number, advert size, title, heading, publication date and the subject of the advert.
A change of print material is only possible before the advertising deadline, after consultation with the advertisement scheduling department - the print documents must be labelled with the new order number. Please supply only one subject or order per document/data carrier.
*For the current specifications and more detailed information, please contact us by e-mail: verlag@20minuten.ch
Printing process
Newspaper offset according to international standard ISO 12647-3.
Total colour application
Maximum 240%
Dot gain
26% dot gain in the mid-tone range (40% original tone value).
Tonal range
- Light: 0%
- First printing dot: 2%
- At the end of the image: 3%
- Last printed dot: 95%
- Full tone: 100%
Colour:
ISOnewspaper26v4.icc
Greyscale:
ISOnewspaper26v4_gr.icc
Technical data
| Type area 1⁄1 page | 210 x 280 mm |
| Type area panorama page | 440 x 280 mm |
| Standard paper | 48 g/m2 |
| Printing | Newspaper offset printing |
| Screen | 40 l/cm |
| Colours | 4-colour Euro scale (no Pantone colours possible!) |
| Total colour application | max. 240 % |
| Tone value increase | approx. 23 % (tonal value 50 %) |
| Printable tonal value range | 5 to 95 % |
| Print resolution | 300 dpi |
| Colour profile | ISOnewspaper 26v4.icc |
